Pay per Click Marketing
is an excellent way to drive immediate, qualified traffic to your website. Within 15 minutes of setting up an account, your ads will show within the search engines to potential customers looking to buy from you. If your marketing plan time frame is shorter, say 3 months or under, a higher budget should be allocated to PPC to help increase qualified traffic to your site immediately while you work on implementing other efforts such as SEO. Longer time frames can allocate a smaller budget over a longer period of time.